Model Bria Murphy, the gorgeous daughter of comedian Eddie Murphy and vh1’s Nicole Murphy launched the new Dark and Lovely 6 Week Anti-Reversion Cream Serum at the Studio Arte in New York City on Thursday, July 12th. It was a fabulous event, complete with 3 scenes staged with the models to show how the humidity block technology comes in handy for women of color’s hair, during day-to-day activities.“I love it, it’s completely changed my life, I can go to the gym now and not worry about my hair frizzing up,” said Bria about the serum, at the launch.

The 6 Week Anti-Reversion Cream Serum features exclusive Humidity Block Technology, a nourishing Amino Complex that wraps each strand of hair to seal in straightness and block out moisture. “Its exclusive Humidity Block Technology allows consumers to achieve the same smoothness and shine as if hair was just relaxed,” stated Mezei Jefferson, SoftSheen-Carson Director of Education.

Model’s in each scene had their hair treated with the 6 Week Anti-Reversion Cream Serum, the scenes included;  a party scene with a model grooving on the dance floor; a “caught in the rain” scene featuring a model with an umbrella and rain simulation; and a “in the gym” scene, featuring a model dressed in workout gear on exercise equipment. All common day-to-day activities that present challenges to women trying to maintain the sleekness of their natural hair. 

During the product presentation led by spokesperson Bria Murphy, celebrity hair stylist Keith Campbell and SoftSheen-Carson Director of Education, Mezei Jefferson, guest were allowed to touch each model’s hair to get a feel for the results. I noticed that the part of the hair that had been treated with the 6 Week Anti-Reversion Cream Serum was smoother, sleeker and shiner. “It’s important for me to have a tool that works and it’s important for me to have a product that works, my clients rely on me so therefore I rely on my tools, I love the Anti-Reversion Cream because it does what it says it’s going to do,” said Keith Campbell.

The best part of the product is that it’s easy to use. Simply follow these instructions:

  1. Apply a quarter size amount of product to freshly shampooed and conditioned hair
  2. Blow dry after product application
  3. Flat iron and style as usual

If you want that “just relaxed” look without actually putting a harsh perm or relaxer in your hair, try the new Dark and Lovely 6 Week Anti-Reversion Cream, it will run you about $.8.99 at CVS.

Tye has 21 post(s) on Hip.Modern.Motivated